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Dr. Samuel Etim Ndem




Lecturer I


[email protected]

About Dr. Samuel Etim Ndem

Dr. Samuel Etim Ndem is a lecturer in the Department of Marketing, Faculty of Management Sciences, University of Calabar, Calabar. He is an educator, researcher, and a social entrepreneur with keen interests in relationship marketing, sales and wholesale management, distribution & logistics management, agricultural marketing, production management, as well as international marketing. Samuel likes working with a team of disciplined professionals where new ideas and innovation are carried out, and to contribute positively towards the attainment of the vision and goals of the organization through hardwork, integrity, and honesty. He has a Ph.D degree in Strategic Marketing in Ebonyi State University, Ebonyi State, University of Calabar awarded him an MBA degree with thesis in 2004, B.Sc. degree in Marketing in 1996 and a Post Graduate diploma in Marketing from International Academy of Marketing, Nigeria in 2013. As a lecturer, he has been involved in teaching, research, project supervision and mentoring of students. He has been serving as Examinations Officer and Academic Adviser (2010 till date), and also a Faculty of management Sciences Representative to the Faculty of Education & Institute of Oceanography. He worked with Assan Oil (Nig.) Ltd, Calabar, Minaj System Ltd, Obosi, Anambra State, Jackson Group Holdings Ltd., Calabar, and Union Assurance Company Limited an Associate of Union Bank of Nigeria Plc before joining the services of University of Calabar in 2008. He is a member of National Institute of Marketing, Nigeria, The Academy of Management Nigeria and an Associate Fellow of Institute of Operations Research of Nigeria. He has several publications in local and foreign journals of repute and has attended several conferences in Nigeria.

S/N Qualification School Atttended Started Finished
First School Leaving Certificate (FSLC) Apostolic Church School, idang, Calabar, Cross River State, Nigeria. 19761981
General Certificate of Education (GCE)Government Technical College, Abak, Akwa Ibom State, Nigeria. 19811986
Bachelor of Science (B.Sc) in Marketing.University of Calabar, Calabar, Cross River State, Nigeria.19921996
Master in Business Administration (Thesis) - Marketing.University of Calabar, Calabar, Cross River State, Nigeria. 19992004
Chartered Post Graduate Diploma in Marketing.International Academy of Marketing, Nigeria 20132013

S/N Publication
Ndem, S. E., Ezekiel, M. S., & Martin, G.E. (2018). The Impact of Distribution Management on Guinness Plc Product Availability in Calabar. Archives of Business Research, 6(10), 446 - 458.
Ndem, S., Ezekiel, M., & Mbana, D. D. (2015). The Effect of Ebola Virus Disease on Bush Meat Consumption in Calabar Municipal, Nigeria. International Journal of Business & Law Research, 3(5), 32 - 48.
Ndem, S. E., Okoronkwo, O. & Nwamuo, C. U. (2014). The Determination of Foreign Direct Investment and their Impact on Nigeria Economy (1975 – 2010). Journal of Integrative Humanism – Ghana, 3 (2), 74 - 84.
Ezekiel, M. S., Anyadighibe, J. A., & Ndem, S. E. (2014). The Effect of Packaging on Consumer Choice of Cosmetic Products. A Case Study of University Community. International Journal of Economics, Commerce and Management, 2(4), 1 -11.
Ezekiel, M. S., Anyadighibe, J. A., & Ndem, S. E. (2014). Micro-macro Marketing and its Impact on the Nigeria Economy: A Conceptual Review. International Journal of Economics, Commence and Management, 2(7), 1 - 10.
Ikegbu, E. A., Duru, S. A., & Ndem, S. E. (2013). African Socialism: Metaphor for Political Freedom and Economic Prosperity in the 21st Century. Journal of Integrative Humanism – Ghana, 3(1), 37 - 50.
Ndem, S. E. & Okon, E. E. (2013). Relating Customer Satisfaction to Customer Profitability: An Empirical Analysis of the Association between Attitudes and Behaviour. Global Journal of Social Sciences, 12, 49 - 61.
Ndem, S. E., & Ebitu, E. T. (2011). Violations of the Code of Advertising Practice in Nigeria: A Slap on consumer rights. Calabar Journal of Liberal Studies (CAJOLIS): An Interdisciplinary Journal, 15(1), 87-102.
Ndem, S. E. (2011). Corporate Social Responsibility of Marketing in Nigeria: A Theoretical Review. Calabar Journal of Liberal Studies (CAJOLIS): An Interdisciplinary Journal, 15(2), 45 - 56.

warning No Result For Grants Received.

S/N Conference Description Started Finished
The Academy of Management Nigeria 5th National Conference. Theme: "The Reforms in the Financial Sector: Issues and Challenges", held at the University of Calabar.Nil.2011-02-232011-02-25
Customer Management Conference. Theme: Upgrading Customer Management for Assured Customer Delight, held at Channel View Hotel, Calabar.Nil.2012-08-022012-08-03
A Two-Day Workshop on Professional Values and Empowerment for Academic Staff. Organized in collaboration with Dagracem Consul and Services Ltd, held at UNICAL Hotel, Conference Hall.Nil.2012-08-152012-08-16
5th Annual National Professional Conference. Theme: Operations Research, Nigerian Economy and Vision 20:2020, held at University of Calabar Hotel Conference Centre.Nil.2012-10-082012-10-12
A Two-Day Capacity Building Workshop for Academic Staff. Theme: Quality Teaching for Quality Learning in Higher Education, held at UNICAL International Conference Centre.Nil.2013-02-122013-02-21
National Conference on Entrepreneurship and Wealth Creation, Theme: “Developing Successful Entrepreneurs". held at Premier Hotel IbadanNil.2013-06-072013-06-08
Marketing Educators' Conference. Theme: Marketing Education & Professionalism in Africa: The Town and Gown Linkages" held at University of Calabar Conference Centre, Calabar.Nil.2015-11-042015-11-06
The 13th Annual Conference of the Academy of Management Nigeria :Transparency,Accountability and Nation-Building.held at Federal University Otuoke,Bayelsa StateNdem, S.E., & Ezekiel, M.S. (2019). The Impact of Trade Promotion on sales volume in the Breweries Industry ( a study of Guinness Nigeria Plc.)2019-09-242019-09-27
National Tourism Transportation Summit and Expo, Held at Monty Suits and Hotel, Calabar2021-04-062021-04-10