Please wait...


Prof. John Efiong Etuk






[email protected]

About Prof. John Efiong Etuk

A Professor in the Department of Marketing.

S/N Qualification School Atttended Started Finished

S/N Publication
Etuk, E. J.(1987). Marketing in rural development. In L.A. Ega, T.K. Atala, and J. M. Baba (ed) Rural Development Policies in Nigeria. Zaria: Nigerian Rural Sociological Association.
Etuk, E. J. (1982). Organisation theory and dynamics: A systems perspective. The Calabar Educator, 2, 172-179.
Etuk, E. J. (1985). Social cause marketing in the context of planned social change: the case of the Nigerian War Against Indiscipline (WAI). The Nigerian Journal of Management Sciences, 2(1), 28-33.
Etuk, E. J. (1984). Cartels as strategic marketing instruments. Oduduma Business Journal, 20, 11-15.
Etuk, E. J.(1999).Cultural foundations of marketing strategy: a review and synthesis. Journal of Accounting and Management, Vol.2, (June).
Etuk, E. J.(2000).Development strategies and community mobilization programmes in the oil communities of the Niger Delta. In S.M. Akpan (ed) Towards lasting peace and development of the Niger Delta. Lagos: Executive Publishers.
Etuk, E. J.(1986). Marketing practices and strategies of Nigerian manufacturers: distribution concerns dominate Vikalpa. The Journal for Decision Makers. 11(2), 159-164.
Etuk, E. J.(2006). Business and public policy and strategy in context: An analytical discourse. In Denga, D. and Okoro, J. Policy Studies and Administration in a Changing World; Rapid Educational Publishers Ltd.
Etuk, E. J. (1982). Towards a theory of motivation for the Cross River State of Nigeria public service. Public Service Management Journal, 1(3), 17-27.
Etuk, E. J.(1985). Problems of empirical research in Nigeria. In P.N.O. Ejiofor, Development of Management Education in Nigeria. Lagos: Centre for Management Development.
Etuk, E. J. (1985). Marketing research in project feasibility studies decision. The Journal of Management Thought, Research and Practice, 12(4), 171-180.
Etuk, E. J.(1988).Marketing institutions and infrastructures: catalysts or barriers to Nigeria’s development, in contemporary issues in Nigerian development. In J. U. Obot and I. A. Animashaun (ed). Calabar: Wusen Press.
Etuk, E. J. (1981). Management communication in the context of human relations, motivation and productivity. Public Service Management Journal, 2, 33-43.
Etuk, E. J.(2004). Faculty of social sciences’ in knowledge for service: The University of Calabar, 1975-2002, Okon Edet Uya and Sunday W. Petters, eds. Calabar: University of Calabar Press.
Etuk, E. J.(2000).Human resource management and utilization in Nigeria. In taming the wilderness: the first two years of Obasanjo’s administration. (Reachout Publishers).
Etuk, A.; Akpan, A. and Etuk, E. J.(2017). McNair’s wheel of retailing theory: Implications for small scale businesses. AKSU Journal of Management Sciences, 2 (1), 67-72.
Etuk, E. J(2004). Education and manpower development in Nigeria. In E. U. Okon and Denga, D. (ed) Education for Sustainable Democracy in Nigeria. Calabar: Unical Press.
Etuk, E. J. (1983). Manpower planning, development and utilisation in the context of the fourth national development plan 1981-85. Public Service Management Journal, 1(4), 10-15.
Etuk, E. J.(1988).Small scale industries as an approach to industrial development in Nigeria savanna: A Journal of Environmental and Social Sciences, 9(2).
Essien, E. E., and Etuk, E. J.(2012).Government policy requirements and personal considerations as determinants” of organizational buying behaviour. European Journal of Business and Management, 4(16).
Etuk, E. J.(2008).Professionalizing marketing for Nigeria’s national development”. In Marketing in Nigeria’s Development: Festschrift in Honour of Professor Julius Onuora Onah. Ogwo E. Ogwo and Anayo D. Nkamnebe, Eds. Anambra: Rex Charlesand Patrick Publishers.
Etuk, E. J. (1980). An empirical study of motivational factors and job satisfaction in the cross river state public service. Nigerian Journal of Economic and Social Studies. 2, 267-284.
Etuk, E. J. (1985). The role of government in the management of our economic and political system: The Nigerian experience. In Mishra and Ravishankar (ed) Current Perspectives in Public Enterprise Management. New Delhi: Ajanta Publications.
Etuk, E. J. (1981). Middle managers in Cross River State of Nigeria public service: A study of their job attitudes and work role involvement. Indian Journal of Public Administration, 27(4), 994-1005.
Basil, G.; Etuk, E. J. and Ebitu, E. T.(2013).The marketing mix elements as determinants of consumers’ choice of made-in- Nigeria shoes in Cross River State. European Journal of Business Management, 5(6).
Etuk, E. J.(2015).Marketing education and industry linkages in Nigeria: the role of public policy.” National Institute of Marketing of Nigeria, Marketing Educators Conference. November 4-6, University of Calabar, Nigeria, 17-26
Etuk, E. J. (1984). Pricing strategies and policies of small urban retailers in Calabar; Nigeria: A research note. African Urban Studies, 18, 77-79.
Etuk, E. J.(1989).Self reliance through research: marketing perceptions. Nigerian Marketing Journal, 2(5), 5-45.
Etuk, E. J.(2003).Marketing management dyadic interfaces: environmental, strategic and research imperatives for national self reliance and development: The 20th Inaugural Lecture of the University of Calabar. Calabar: Skute Publishers.
Etuk, E. J. (1981). The Nigerian business environment. Oduduma Business Journal, 12, 29-34.

warning No Result For Grants Received.

S/N Conference Description Started Finished
Etuk, E. J. (1987). Nigerian army resource optimization strategy for national self reliance. Paper presented at a seminar organized for the Nigerian Army during Nigerian Army Celebration, July 2.Etuk, E. J. (1987). Nigerian army resource optimization strategy for national self reliance. Paper presented at a seminar organized for the Nigerian Army during Nigerian Army Celebration1987-06-021987-06-02
United Nations University/WIDER on Changing Employment Patterns and Structure of Unemployment in AfricaLabour legislation and the collective bargaining process in African economies: The case of Nigeria1995-07-281995-07-29