Otiwa, James Obriku is a young academic with passion for teaching and research. He began his career as a Computer Operator in the University of Calabar in 2011 and was converted to academic staff in the Department of Business Management in 2016. He holds B.Sc. (Business Management), M.Sc. (Management) and Ph.D (Management) from the University of Calabar. He is a Graduate member of the Nigeria Institute of Management (NIM), and an Associate Fellow of the Institute of Operation Research of Nigeria (INFORN). He is poised to explore the field of research with specific interest in Research and Strategy. Within the short period as academic staff, he has attended many local conferences and presented papers. He has article that are awaiting publications in some learned journals.