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Dr. Glory Sunday Etim




Senior Lecturer


[email protected]

About Dr. Glory Sunday Etim

Dr (Mrs) Glory Sunday Etim was employed in the Department of Marketing, Faculty of Management Sciences, University of Calabar as an assistant Lecturer in 2005, promoted to Lecturer II in 2008, Lecturer I in 2012 and Senior Lecturer in 2016 respectively. Glory Sunday Etim (Ph. D, M. Sc, M.BA, PGDE, B. Sc) specializing in Consumer Behaviour is currently the Acting Head of Marketing Department. Her Area of research interest include product and brand management, and International Marketing. She has over 13 years of collaborative academic teaching and research experience. She has taught and supervised several undergraduates (B. Sc) and a number postgraduate diploma (PGDM), Masters of Business Administration (M.BA) and Master of Science (M. Sc) Dissertations in the Department of Marketing. She has attended and presented papers at several conferences as well as capacity building workshops. Dr G.S Etim is a member of Nigeria’s foremost professional Marketing body, The National Institute of Marketing of Nigeria (NIMN). She has held several appointments including; Examination Officer, Marketing C.E. S Coordinator (2012-2016), and also Member of Critical Mass Committee on HIV/AIDS, University of Calabar Chapter (2007 till date). She has been on a one-year sabbatical Leave to the Akwa Ibom State University where she was appointed Acting Head of Marketing Department. She has published fifteen (15) articles in foreign and six (6) articles in local reputable journals. Dr (Mrs) G.S Etim is happily married with Children.

S/N Qualification School Atttended Started Finished
FSLCArmy Children's Primary School,Zaria19781984
WASCFederal Government Girls College-Bakori19851990
National Diploma (Upper Credit) Business AdministrationUniversity of Calabar,Calabar19911994
B.Sc (second class upper)University of Calabar,Calabar19951998
MBAUniversity of Calabar,Calabar20012005
M.ScUniversity of Calabar,Calabar20072010
Ph.DUniversity of Calabar,Calabar20122017
PGDEUniversity of Calabar,Calabar20172019

S/N Publication
Etim,G.S.,& Uford, I.C.(2019) Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria Business and Management Studies 5 (2), 21-33
Etim,G.S.,& Kajang,J.L.(2019) Marketing Determinants And Teachers’’ Job Performance In University of Calabar - Nigeria British Journal of Marketing Studies (BJMS) 7 (2), 62-70
Etim,G.S.(2019) Product Attractiveness and Consumers' Attitude Towards Made- In-Nigeria Textiles in South-South Zone of Nigeria. Journal of Marketing and Consumer Research 54, 97-106
Etim, G.S.,Joseph, U.E.,& Bassey A.E.,(2018) After-Sales Services And Customer Patronage of Thermocool Products Nigerian Journal of management research 12 (2)
Uford,I.C.,& Etim,G.S.(2018) The Effect of Product Attributes on Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria Journal of Marketing Management and Consumer Behavior 2 (3)
Etim,G.S. & Uford, I.C.,(2018) Product Extrinsic Attributes and Consumers' Attitude towards Made-In-Nigeria Textiles in South Southern Nigeria: Measuring the Outcome Saudi Journal of Business and Management Studies (SJBMS), 934-943
Basil, G.(2018) Unethical Marketing Practices By Petroleum Marketers In Nigeria British Journal of Marketing Studies 4 (ISSN 2055-012X(Online)), 37-50
Etim, G.S., Inameti, E., Orji, N.V., & Ifeanyi, O.C.,(2018) Influence of Advertising Media on Consumer's Patronage of GoTV and StarTimes Networks in Calabar Metropolis, Cross River State - Nigeria Kaduna Journal of Humanities 2 (3), 162-183
Ogbidi,J., Basil,G.,& Bassey,A.E., (2017) Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria Global Journal of Management And Business Research
Etim,G.S.,& Inameti E.E,(2017) Above-the-line advertising media and consumers awareness of selected cable TV networks in Calabar Metropolis, Cross River State-Nigeria Global Journal of Social Sciences 16 (1), 49-60
Ebitu,E.T., Basil, G.,& Alfred,U.J. (2016) An Appraisal Of Nigeria's Micro, Small And Medium Enterprises (Msmes): Growth, Challenges And Prospects British Journal of Marketing Studies 4 (5), 21-36
Basil, G.,& Bassey A.E.,(2016) Repositioning Nigeria: Application of Marketing Communication Tools by Political Parties in Campaign Programs International Journal of Management Science and Business Administration 2 (9) 20-28…
Etuk, I.B.A., & Basil G. (2016) Supply and demand chain management and Operational efficiencies of brewing firms in Nigeria: A study of champion Breweries, Uyo Nigeria. AKSU Journal Of Management Sciences, 1(2), 91-103
Ibok, N. & Etim,G.S.,2015) Female Marketers and Bank Occupational Stress: The need for Policy Intervention Journal of Marketing Sciences 1 (1), 30-35
Basil,G.,Anyadighibe, J., Edward,J.,& ,Sunday, E.(2014), An Empirical Study of the Impact of Non-Store Retailing on Consumers’ Satisfaction in Calabar Metropolis Nigeria American International Journal of Contemporary Research 4 (12), 46-57
Ebitu, E.T.,Kajang, J.L., & Basil,G.,(2014) The Impact of Environmental Public Relations Strategies in Managing Climate Change for Agricultural Development in Nigeria European Journal of Business and Management 6 (29), 90-98
Basil,G., Etuk,E.J.,& Ebitu,E.T.(2013) The Marketing Mix Element as Determinants of Consumer’s Choice of Made-In-Nigeria Shoes in Cross River State. International Journal of Marketing 5 (6)
Bassey, E., Rebeeca, E.,& Basil,G.,(2013) The Role of Marketing Management Practices In The Nigerian business Sector: A Case of Selected Firms Cross River State Journal of Management Sciences 1 (1), 50-53
Ebitu,E.T.,Essien, E.E.,& Basil, G.(2012) Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria International Journal of Marketing Studies 4 (4), 78
Esu,B.E.,Arrey,V .M.E., Basil,G.,& Eyo, E.E., (2011) Analysis of the economic impacts of cultural festivals: the case of Calabar Carnival in Nigeria. Tourismos 6 (2)
Ebitu,E.T.,& Basil,G.(2010) Developing Strategies for Marketing Financial Products and services in Nigeria Journal of Administrative Sciences 1 (1), 115 - 129

warning No Result For Grants Received.

S/N Conference Description Started Finished
International business and education conference program London, United Kingdom. An appraisal of Nigeria’s micro, small and medium enterprises (MSMES): Growth, challenges and prospects. 2015-06-072015-06-11
Marketing educators’ conference on “Marketing education and professionalism in Africa: The town and gown linkages” In University of Calabar, Calabar, Cross River State. Repositioning Nigeria: application of marketing communication tools by political parties in campaign programme. 2015-11-042015-11-06