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Mr. Frederick Offiong Bassey




Assistant Lecturer


[email protected]

About Mr. Frederick Offiong Bassey

Frederick Bassey is an assistant lecturer at the Department of marketing, Faculty of Management Sciences, University of Calabar. He is a holder in Marketing form the University of Calabar and furthered my passion by obtaining a distinction in M.Sc Tourism Management as well as Ph.D Hospitality and Tourism Marketing from the University of Calabar. His research areas include hospitality marketing, tourism product development, hotel management and marketing. He is proficient in conjoint analysis and structural equation modeling. Frederick has over 5 years of collaborative teaching and research experience with academic both locally and internationally. He has supervised several undergraduate dissertations in the Department of Marketing. He has attended and presented papers at conferences, as well as several capacity building workshops. His published articles appear on several reputable peer-reviewed journals. He is a Google certified digital marketer with knowledge on data analytics, a member of ITP Institute of Tourism Professionals, NIMM National Institute of Marketing of Nigeria and Academic Staff Union of Nigeria, ASUU. Currently the lead trainer Transcorp Calabar.

S/N Qualification School Atttended Started Finished
SSCEHope Waddel Training Institution, Calabar, Cross-river, Nigeria19942000
B.Sc (Marketing)University of Calabar, Calabar, Cross-river, Nigeria20022007
M.Sc (Tourism Management)Eastern Mediterranean University, North Cyprus, Turkey20132014
Ph.D (Tourism And Hospitality Marketing)University of Calabar, Calabar, Cross-river, Nigeria20152019

S/N Publication
Bassey, E., & Bassey, F. (2018). Influence of Training on the Perception of Hospitality Workers in Cross River State. Australia and New Zealand Journal of Social Business, Environment and Sustainability, 4(1), 35-45.
Bassey, F. & Egon, C. (2016). Nigerian Tourism Policy: A Critical Appraisal and Re-Appraisal. Journal of Tourism, Hospitality and Sports, (20), 26-29.

warning No Result For Grants Received.

S/N Conference Description Started Finished
2015 Marketing Educators Conference. Theme: Marketing Education and Professionalism in Africa. The Town and Gown Linkage. Organized by National Institute of Marketing of Nigeria Influence of Training on the Perception of Hospitality Workers in Cross River State2015-06-102015-06-13
12th Annual National Conference of the Academy of Management of Nigeria on Leadership, Security and National Development Strategic Safety and Security Decisions and Customers’ Patronage of Hotels in Calabar, Cross River State.2018-11-052018-11-08