Frederick Bassey is an assistant lecturer at the Department of marketing, Faculty of Management Sciences, University of Calabar. He is a B.sc holder in Marketing form the University of Calabar and furthered my passion by obtaining a distinction in M.Sc Tourism Management as well as Ph.D Hospitality and Tourism Marketing from the University of Calabar. His research areas include hospitality marketing, tourism product development, hotel management and marketing. He is proficient in conjoint analysis and structural equation modeling. Frederick has over 5 years of collaborative teaching and research experience with academic both locally and internationally. He has supervised several undergraduate dissertations in the Department of Marketing. He has attended and presented papers at conferences, as well as several capacity building workshops. His published articles appear on several reputable peer-reviewed journals. He is a Google certified digital marketer with knowledge on data analytics, a member of ITP Institute of Tourism Professionals, NIMM National Institute of Marketing of Nigeria and Academic Staff Union of Nigeria, ASUU. Currently the lead trainer Transcorp Calabar.