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Name

Dr. Felix John Eze

Department

Marketing

Designation

Associate Professor

Email

[email protected]


About Dr. Felix John Eze

Dr. Felix John Eze holds an ND (1994) and HND (1997) in Marketing from the Institute of Management and Technology (IMT) Enugu; and then proceeded to the University of Nigeria, Nsukka (Enugu Campus) where he obtained a PGD (2000), MBA (2001) and Ph.D (2013) all in Marketing. Dr. Felix John Eze was employed as an academic staff into the Department of Marketing, University of Calabar in 2004 as an Assistant Lecturer and after series of successful promotions was bestowed an Associate Professorship in 2017. Dr. Eze is well published in the areas of marketing communications, strategic marketing, product and brand management, international marketing and entrepreneurship. He has attended and presented quality research papers in international and local conferences; as well as published more than 24 articles in reputable international and local journals; and has made contributions to book chapters. He has also co-authored a book in Consumer Behaviour. As an Associate Professor of Marketing, Dr. Eze is result oriented, dynamic and aspires to discover, develop and deploy new creative and innovative ideas in tertiary institutions and corporate organizations. Keen to make his presence felt- positively adding value in the progress and efficiency of his institution and Nigeria’s economy. He was a head of Department of Marketing, Director of Student Industrial Works Scheme (SIWES) and currently the Director of Entrepreneurship Development Centre (EDC), all in the University of Calabar, Calabar. He is a Fellow of National Institute of Marketing of Nigeria (fnimn), a member of Academy of Management Nigeria (MAMN), a fellow of HIVE Africa (fHiveAfrica ), an ambassador of tourism to Israel, an innovator and a Jerusalem Pilgrim (JP).


S/N Qualification School Atttended Started Finished
First School Leaving CertfificateGovernment Primary School, Itigidi, Abi Local Government Area, Cross River State, Nigeria19751979
WASCCommunity Secondary School, Itigidi, Abi Local Government Area, Cross River State, Nigeria19811986
Higher National Diploma in MarketingInstitute of Management and Technology, Enugu, Enugu State, Nigeria19921997
MBAUniversity of Nigeria, Enugu Campus, Enugu State, Nigeria19982000
PhD MarketingUniversity of Calabar, Calabar, Cross River State, Nigeria20112014

S/N Publication
Odigbo, B. E., Eze, F. J. & Bassey, A. E. (2018). Assessment of Marketing Communications for Discouraging Female Genital Mutilation (FGM) in Cross River State, Nigeria. Research Journal of Public Health, 4 (10), 1-12.
Eze, F. J., Odigbo, B. E. & Bassey, A. (2018). Small and Medium-Scale Agro-Produce Entrepreneurship and Promotion of Non-Oil Exports from Nigeria. International Business Research, 11 (11), 164-175.
Ehikwe, A. E., Achor, P. N. & Eze, F. J. (2016). Professionalism, Ethics and Morality: A Standardization Challenges for Marketing Educators and Industry Practitioners in Nigeria. European Journal of Business and Management, 8 (3), 94-107.
Eze, F. J., Odigbo, B. E. & Ehikwe, A. E. (2016). Ethical Political Marketing and Public Relations (Pmpr) Communications for Checkmating Electoral Violence in Nigeria. IOSR Journal of Business and Management, 18 (4), 1-10.
Eze, F. J., Ehikwe, A. E. & Odigbo, B. E. (2016). Cognitive Dissonance and Message Distortion Factors as Communication Bias in Advertising of Products in Nigeria. IOSR Journal of Humanities and Social Science, 21 (5) (6), 29-37.
Oti, P. A., Eze, F. J. & Odigbo B. E. (2016). Social Marketing Campaign as a Tool for Reducing Financial Cost of HIV/AIDS Pandemic in Nigeria. International Journal of Health and Psychology Research, 4 (2), 1-13.
Eze, F. J., Oti, P. A. & Odigbo B. E. (2016). Post-Ebola Financial Analysis of the Economic Fortunes of the Tourism/Hospitality Sub-Sector in Cross River State, Nigeria. European Journal of Accounting, Auditing and Finance Research, 4 (8), 85-96.
Eze, F. J., Oti, P. A. & Odigbo, B. E. (2016). Socio-Economic Implications of Essential Commodities’ Price Differentials in Riverine and Hinterland Areas of Nigeria. Research Journal of Finance and Accounting, 7 (18), 23-27.
Oti, P. A., Eze, F. J. & Odey, F. I. (2016). Nigeria’s Revenue Profile and the Socio-Economic Development Mesh. Research on Humanities and Social Sciences, 6 (20), 54-60.
Eze, F. J., Oti, P. A. & Odigbo, B. E. (2016). Accounting/Economic Costs of Poor Public Awareness of Dangers of Ozone Layer Depletion in Nigeria and Marketing Communications Implications. Research Journal of Ecology, 3 (5), 1-15.
Eze, F. J., Odigbo, B. E. & Bassey, A. (2016). Social Marketing Tools Employed for Correcting Harmful Traditional Maternal Health Practices in Cross River State, Nigeria. International Journal of Innovative Research and Advanced Studies, 3 (11), 175-180.
Eze, F. J., Ehikwe, A. E. & Odigbo, B. E. (2015). Appraisal of Word-of-Mouth Communications as Survival Strategy for Small and Medium Scale Enterprises (SMEs) During Economic Down-Turn in Nigeria. Asia Academic Research Journal of Social Sciences & Humanities, 1 (34), 1-12.
Eze, F. J., Odigbo, B. E. & Ufot, J. A. (2015). The Correlation between Business Location and Consumers Patronage: Implications for Business Policy Decisions. British Journal of Economics, Management & Trade, 8 (4), 294-304.
Eze, F. J., Odigbo, B. E. & Ehikwe, A. E. (2015). Marketing Communications Strategy for Curbing Youths’ Unemployment through Farming in Nigeria. Journal of Economics and Sustainable Development, 6 (16), 44-55.
Ehikwe, A. E., Eze, F. J. & Odigbo, B. E. (2015). Social Marketing Communications for Check-Mating Sales of Fake and Adulterated Drugs in Nigeria. British Journal of Marketing Studies, 3 (7), 30-49.
Eze, F. J., Nnabuko, J. & Beredugo, S. B. (2014). The Influence of Word-of-Mouth Communication on Consumers’ Choice of Selected Products in Nigeria. European Journal of Business and Management, 6 (22), 125-130.
Eze, F. J., Nnabuko, J. & Etuk, A. (2014). An evaluation of e-word-of-mouth communication on brand equity in Cross River State, Nigeria. International Journal of Development and Sustainability, 3 (9),1814-1821.
Eze, F. J., Ezekiel, M. & Ufot, J. A. (2014). An Assessment of Shopping Behaviour of Customers with Disabilities in Calabar, Cross River State, Nigeria. International Journal of Advanced Research in Statistics, Management and Finance, 2 (1), 144-157.
Ezekiel, M. S., Eze, F. J. & Anyadighibe, J. A. (2013). A Study of Marketing Information System (MIS) As a Contributory Factor in the Performance of Selected Transport Companies in Calabar Metropolis. American Journal of Tourism Research, 2 (1), 154-159.
Beredugo, S. B, Igbeng, E. I. & Eze, F. J. (2013). The Significance of International Corporate Governance Disclosure on Financial Reporting in Nigeria. International Journal of Business and Management, 8 (8), 100-106.
Eze, F. J. & Nwaizugbo, I. C. (2012). Handling Customers’ Objection as an Entrepreneurial Function: A Study of Sachet Water Industry in Cross River State, Nigeria. International Journal of Marketing Studies, 4 (5), 66-73.
Eze, F. J., Ebitu E. T. & Usoro, A. A. (2011). Creative Advertising Strategies for Small and Medium Scale Entreprises (SMES) in Cross River State- Nigeria. Journal of Management and Entreprise Development, 8, (2).
Ebitu, E. T. & Eze, F. J. (2007). Social and Culture Determinants of Consumer Behaviour: Implications for Marketing Concept in Nigeria. African Journal of Religion, Culture and Society, Calabar: Africa Pentecost Communications, 1 (2).
Esu, B. B. & Eze, F. J. (2006). Exposition on Consumer Behaviour Models. Contributions to Business Economy, Uyo: The Dept. of Business Management, University of Uyo, 1 (1).

warning No Result For Grants Received.


S/N Conference Description Started Finished
3rd African Regional Research Conference on Inclusive & Integrated Development Strategies held at International Conference Center, University of Calabar, Cross River State Nigeria, Sep. 18th - 19th, 2014 An Assessment of Shopping Behaviour of Customers with Disabilities in Calabar, Cross River State Nigeria.2014-09-182014-09-19
Marketing Educators Conference “Marketing Education and Professionalism in Africa: The Town and Gown Linkages”, held at University of Calabar, Nov. 4th-6th,2015The Role of Government and Corporate Organisations in Curbing Mental Colonialism Amongst Nigerian Consumers Through 4Ps of Marketing, 2015-11-042015-11-06
Marketing Educators Conference “Marketing Education and Professionalism in Africa: The Town and Gown Linkages”, held at University of Calabar, Nov. 4th-6th.2015Word-of-Mouth Communication as a Strategy for Achieving Synergy between the Industrialists and Academia in Nigeria. 2015-11-042015-11-06
All Universities Entrepreneurship Conference and Exposition, UNICAL 2016, held at University of Calabar, Nov. 2nd – 4th.2016Gearing the Minds of Nigerian Youths Towards Entrepreneurship Culture.2016-11-022016-11-04
International Conference on African Entrepreneurship and Innovation for Sustainable Development, held at Nnamdi Azikiwe University, Awka, Nigeria. July 26th – 29th, 2017Entrepreneurial Education in Higher Institutions and Nigeria Economic Development.2017-07-262017-07-29
11th Annual Conference of Academy of Management Nigeria: Service Delivery for a New Nigeria, held at Nnamdi Azikiwe University, Awka, Nigeria, October 25th – 26th,2017Nature-Based Tourism Marketing Services and Nigeria’s Economic Development.2017-10-252017-10-26
International Symposium on African Consumer Marketing and Firm Strategies: Out of (and into) Africa, held at Morgan State University, Baltimore, USA, May 24th – 25th,2018.Small and Medium-Scale Agro-Produce Entrepreneurship and Promotion of Non-Oil Exports in Nigeria.2018-05-242018-05-25