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Dr. NSOBIARI FESTUS AWARA

ASSOCIATE PROFESSOR
Marketing
nsoawara@unical.edu.ng

Dr. Nsobiari Festus Awara graduated from the University of Calabar, Nigeria in 1994 Bachelor of Science Degree with Second Class Upper Division; and Master of Business Administration Degree in 2001. He received his Ph.D (Marketing) Degree in 2006. He joined the services of the University of Calabar as a Graduate Assistant in the Department of Marketing in 1998 and has risen to the rank of Associate Professor. He is currently the Acting Head of Department of the Department of Marketing. He has served the University system in the several capacities. He belongs to the following professional bodies: Fellow, National Institute of Marketing of Nigeria (fnimn) Member, Academy of Management Nigeria (MAMN); Member, International Institute for Policy Review and Development Strategies (MIIPRS) He has published extensively globally in both local and international journals and books. His areas of specialization are Consumer Behavior and Service Marketing. He is also the Pastor of The Bible Baptist Church, a fundamental Baptist Church in Calabar, Cross River State, Nigeria. Dr. Nsobiari Festus Awara is happily married to Juliet and their marriage is blessed with three lovely boys.

Awara, N.F. (2004). Cultural impacts on marketing strategic decisions. South-South Socio-Economic Review, 1(1):155-168.


Awara, N.F. (2004). Universality of the personal selling concept. Calabar Journal of Public Relations, 1(1):155-168.


Awara, N.F. (2002). Developing effective public policy on consumer welfare in Nigeria. International Journal of Social Science and Public Policy, 5(2): 92-102.ISSN 1119-0795


Awa, H.O., Awara, N.F. and Lebari, E.D. (2015). Critical factors inhibiting electronic commerce (EC) adoption in Nigeria: A study of operators of SMEs. Journal of Science and Technology Policy Management. 6(2) 143-164 ISSN 2053-4620. www.emeraldgrouppublishing.com/jstpm.htm


Udo-Imeh, P.T., Awara, N.F. and Essien, E.E. (2015). Personality and consumer behaviour: A review. European Journal of Business and Management. 7(18) 98-106. ISSN 2222-2839.


Anyadighibe, J.A., Ezekiel, M.S. and Awara, N.F. (2014). Consumers’ brand loyalty and cigarette consumption in Calabar, Cross River State, Nigeria. Elk Asia Pacific Journal of Marketing and Retail Management. 5(4) ISSN 2349-2317 ISSN: 2315-8212


Anyadighibe, J.A., Awara, N.F. and Esu, B.B., (2014). The impact of personal selling on the productivity of selected banks in Calabar metropolis. International Journal of Development and Sustainability (Ijds) 3(8) 1697-1708 ISSN: 2168-8662- www.isdsnet.com/Ijds


Anyadighibe, J.A., Ezekiel, M.S. and Awara, N.F. (2014). Macro-marketing and economic development of Nigeria: A conceptual review. Global Journal of Management and Business Research 14 (6) 17-20.


Awara, N.F. and Anyadighibe, J.A. (2014). Factors influencing banks’ implementation and consumers’ acceptance of e-banking of selected commercial banks in Calabar, Cross River State, Nigeria. International Journal of Managerial Studies and Research. 2(9) 1-13 ISSN 2349-0349 www.arcjournals.org


Awara, N.F. and Anyadighibe, J.A. (2014). An appraisal of strategies and challenges of services marketing in a globalized business environment. International Journal of Managerial Studies and Research. 2(9)32-40.ISSN 2349-0349 www.arcjournals.org


Anyadighibe, J.A. and Awara, N.F. (2014). Port automation and performance: A study of Nigeria Port Authority (NPA) Calabar, Cross River State, Nigeria” International Journal of Management Sciences.3(9):636-650. Http://www.Rassweb.Com


Awara, N.F., Anyadighibe, J.A. and Ikpeme, E.E. (2014). Enhancing service quality of the Nigerian secondary school education in the 21st Century” International Journal of Entrepreneurial Development, Education and Science Research. 2(1) 278-290 ISSN 2360-9028


Ezekiel, M.S., Anyadighibe, J.A., Awara, N.F. and Ndem, S.E. (2014). “Micro-macro marketing and its impact on the Nigeria economy: A conceptual review experience” International Journal of Economics, Commerce and Management 2(7),1-10, ISSN 2348-0386


Anyadighibe, J.A., Awara, N.F., Ezekiel, M,S., and Eneh, S.I. (2014). Problems affecting managers job performance in government parastatals: Cross River State Water Board. European Journal of Business and Management 6(6), 87-97. ISSN 2222-2839.


Awara, N.F. and Anyadighibe, J.A (2014). The relationship between customer satisfaction and loyalty: A study of selected eateries in Calabar. International Journal of Contemporary Research in Business 5(9),110-125;ISSN 2073-7122


Awa, H.O., Kalu, S.E. and Awara, N.F. (2010). An empirical investigation of cultural factors and consumption patterns correlates in the south-south geopolitical zone of Nigeria. International Journal of Marketing Studies. May, 2(1) 185–196 www.ccscnet.org/ijms.ISSN 1918-7203


Esu, B.B. and Awara, N.F. (2010). Export promotion and the global economic crisis: experiences and lessons for Nigeria as a mono-product economy. Acta Oeconomica Pragensia. 18(4) 12–31 Http://aop.vse.cz. ISSN 1804-2112


Anyadighibe, J.A., Ezekiel, M.S. and Awara, N.F. (2014) Customer satisfaction and a social media driven micromarketing: An empirical evidence. International Journal of Business and Management 8(1) 31-35. ISSN 1923-8428


Awara, N.F. (2010). Strengthening customer retention through the management of customer relationships in services marketing. Social Science Research Networks. Available at SSRN. Http://ssm.com/abstract=1607881. 1–11


Awa, H.O., Awara, N.F. and Emecheta, C.(2010). Collaborative supply chain in the digital age: A case study of its extent of adoption by indigenous organizations in building inter and intra-firm alignments. Computer and Informaton Sciences. February, 3(1) 128–138. www:ccscnet.org/cis ISSN 1913-8997


Awara, N.F., Ufot, J.A. and Sunday, E.E. (2017). Causes and remedies of consumer dissonance: A review. AKSU Journal of Management Sciences. 2(2) July–December, 2(2), 1-11.


Awara, N.F., Anyadighibe, J.A and Ekoh, O.B (2017). Factors influencing differential pricing strategy of hoteliers in Calabar metropolis, Cross River State. AKSU Journal of Management Sciences. 2(1) January–June, 2(1), 100-110.


Awara N.F., Anyadighibe, J.A and Ogbidi, J.B. (2016).Public private partnership (PPP) practices and effective healthcare services delivery in Cross River State. Nigeria Journal of Business Administration. 14 (1 and 2) January/July. 38-59


Ene, S.I. and Awara, N.F. (2016) Strategic human resource management practices and organizational growth: A theoretical perspective. Global Journal of Social Sciences. 15: 27-26.ISSN 1596-6216. www.globaljournalseries.com


Awara, N.F., and Anyadighibe, J.A. (2016). University of Calabar off-campus students’ population growth on the cost of housing in Calabar Municipality, Cross River State. AKSU Journal of Management Sciences. 1(1) 44-52.ISSN: 7775-334


Iruka, C.H. and Awara, N.F. (2014). The practice and professionalism of public relations in Britain: A lesson for Nigeria. Journal of Business and Value Creation (JBVC). 3(1)58-74. ISSN: 2315-8212.


Udo-Imeh, P.T., Awara, N.F. and Ibrahim, M. (2015). Consumers’ characteristics and fast food consumption in Akwa Ibom State, Nigeria. Nigeria Journal of Business Administration. 13(1/2, January/July) 14-27. ISSN: 0794-0672. Indexed in African Journals


Awara, N.F. (2008). Government regulatory agency and quality products availability in Nigeria. African Business Review, 1(1):129-141.


Anyadighibe, J.A., Eneh, S.I., and Awara, N.F. (2015). The impact of job security on employees’ performance, job satisfaction and management-employee relations of selected service marketing firms in Calabar metropolis. Journal of Global Economics, Management and Business and Research. 2(3), 164-170.www.ikpress.org

No Results for Research Works done

Showing All Conferences Attended

11th National Conference of The Academy of Management Nigeria.
11th National Conference of The Academy of Management Nigeria. Theme: “Service delivery for a new Nigeria”. Held at Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Start: Wednesday 25th October, 2017
End: Thursday 26th October, 2017
4th Nigerian Strategic Conference on Governance and Sustainable Development.
4th Nigerian Strategic Conference on Governance and Sustainable Development: Anxieties of Democracy: Advancing a Strategic framework for Nigeria. Held at the Ministry of Finance Conference Hall, Calabar, Cross River State, Nigeria.
Start: Thursday 27th August, 2015
End: Friday 28th August, 2015
2010 International Summit of Value Creation (Annual Conference of Marketing Professionals) of the National Institute of Marketing of Nigeria
2010 International Summit of Value Creation (Annual Conference of Marketing Professionals) of the National Institute of Marketing of Nigeria: “Enterprise Nigeria: Raising the Game. Held at International Conference Centre, Abuja
Start: Wednesday 5th October, 2011
End: Friday 7th October, 2011
Nigerian National Conference on Sustainable Development the Nigerian Question?
Nigerian National Conference on Sustainable Development the Nigerian Question? Policy issues, challenges and prospects for sustainable development in the 21st Century. Held at Rivers State University of Science and Technology, Port Harcourt, Rivers State.
Start: Wednesday 23rd July, 2014
End: Friday 25th July, 2014
5th National Conference of the Academy of Management Nigeria
5th National Conference of the Academy of Management Nigeria on “The reforms in the financial sector: Issues and challenges” Held at University of Calabar, Calabar.
Start: Wednesday 23rd February, 2011
End: Friday 25th February, 2011
6th International Scientific Research Conference.
6th International Scientific Research Conference on Inclusive and Professional Training of Researchers. Held at MBA Auditorium MBA Complex, Lagos State University, Nigeria.
Start: Wednesday 22nd March, 2017
End: Friday 24th March, 2017
Marketing Educators’ Conference of the National Institute of Marketing of Nigeria on Hospital and Tourism Marketing in Nigeria.
Marketing Educators’ Conference of the National Institute of Marketing of Nigeria on Hospital and Tourism Marketing in Nigeria: Marketing Education and Professionalism in Africa: The Town and Gown Linkages. Held At International Conference Centre, University of Calabar, Calabar.
Start: Wednesday 4th November, 2015
End: Friday 6th November, 2015
3rd African Regional Research Conference on Inclusive and Integrated Development Strategies.
3rd African Regional Research Conference on Inclusive and Integrated Development Strategies: Strategies for Diversification and Sustainability of the African Economy. Held at the International Conference Centre, University of Calabar, Calabar, Cross River State, Niger.
Start: Thursday 18th September, 2014
End: Friday 19th September, 2014
5th Educators Conference of the National Institute of Marketing .
5th Educators Conference of the National Institute of Marketing of Nigeria on Hospital and Tourism Marketing in Nigeria Held At University of Calabar, Calabar
Start: Wednesday 24th September, 2008
End: Thursday 25th September, 2008
No Results for Grants/Awards Received