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Prof. Tom Ebitu Ezekiel

Professor
Marketing
edidiongebitu@unical.edu.ng

A Professor in Marketing from the Faculty of Management Sciences.

Ebitu, E. T., Kajang, J. L. and Basil, G. (2014)The impact of environmental public relations strategies in managing change for agricultural development in Nigeria. European Journal of Business Management, 6(29), 90-98 Indexed/Abstracted in Google Scholar.


Glory, B., Etuk, E. J. and Ebitu, E. T., (2013)The Marketing mix elements as determinants of consumer choice of made-in-Nigeria shoes in Cross River State, Nigeria. European Journal of Business and Management, 5 (6), 141 - 147 Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2014)Consumer rights, consumer protection and public policies in Nigeria: A critical review. International Business Research, 7 (12), 120-127 Indexed/Abstracted in Google Scholar.


Ebitu, E. T., Ufot, J. A and Olum, P.A (2015).Marketing problems and the performance of selected SMEs in southern senatorial district of Cross River State, Nigeria.American International Journal of Contemporary Research, 5(5), 70-76.Indexed/Abstracted in Google Scholar.


Ebitu, E. T. and Beredugo, S. B (2015)Business ethics and the performance of service firms in Calabar, Cross River State, Nigeria European Journal of Hospitality and Tourism, 3(2), 28-38 Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2015).mpulse buying behaviour and demographic analysis among University of Calabar students, Nigeria. Journal of Marketing and Consumer Research. An International Peer-reviewed Journal. 17, 42-48. Indexed/Abstracted in Google Scholar.


Iheanacho, M. U. and Ebitu, E. T. (2016): Effects of industrial safety and health on employees job performance in selected cement companies in Cross River State,International Journal of Business and Management Review, 4(3), 49-56.Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2014).Marketing strategies and consumer satisfaction of cement products in Calabar, Nigeria. British Journal of Marketing Studies, 2(6), 52- 67 Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2016) Marketing strategies and the performance of small and medium enterprises in Akwa Ibom State, Nigeria. British Journal of Marketing Studies. August 4 (5): 51-62 Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2016)The Impact of colonialism on the development of marketing in Nigeria: A Dyadic analysis. British Journal of Marketing Studies,4(2),1-7Indexed/Abstracted in Google Scholar.


Ebitu, E. T, Basil G. and Ufot, J. A(2016)An appraisal of Nigeria’s micro, small and medium enterprises (MSMEs): Growth, challenges and prospects. International Journal of Small Business and Entrepreneurship Research 4(4), 1-15.Indexed/Abstracted in Google Scholar.


Umoh, G. I. Awa, H. O and Ebitu, E. T. (2013)Markovian application to brand switching behaviour: A Survey of Toothpaste European Journal of Business and Management, 5 (22), 110-124. Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2012)Promoting ethical behaviour in nigeria and international markets International Journal of Innovation in Management Sciences, 4 (2), 126-130.


Ebitu, E. T., Essien, E. E. and Glory, Basil (August, 2012) Price-quality dimensions of organisational buying behaviour in Cross River State, Nigeria. International Journal of Marketing studies, 4(4), 78-82. Indexed/Abstracted in Google Scholar, AMICUS, CANADIANA, WORLDCAT


Ebitu, E. T., Izogo, E. E. and Mbum, P. A. (2012) Stemming the incidence of poverty in Nigeria with marketing strategies. European Journal of Business and Management, 4 (9), 120-128- Indexed/Abstracted in Google Scholar.


Ebitu, E. T., Mbum, P. A. and Okon, A. E.(June, 2012).An exploration of emotional intelligence and market segmentation,targeting and positioning in selected central business districts in Nigeria.International Journal of Marketing Studies, 4(3), 173-185.Indexed/Abstracted in Google Scholar, AMICUS, CANADIANA, WORLDCAT


Ebitu, E. T., Ibok, N. I and Mbum, P. A. (2012) ‘Factors affecting insurance consumption in Akwa Ibom State. Nigeria: Journal of Research. In International Business and Management, 2 (1), 323-328. Indexed/Abstracted in Google Scholar.


Ebitu, E. T., Akpan, S. S. and Williams, E. E. (2011).Multivariate analysis of advertising and sales in Nigeria.Canadian Social Science, 7(4), 172-155. Indexed/Abstracted in Google Scholar.


Ebitu, E. T. (2011)The Transforming of the oil producing states:The Roadmap to Peace in the Niger Delta: Global Journal of African Studies, 1 (1), 52-60 Indexed/Abstracted in Google Scholar.


Ibok, N. I. and Ebitu, E. T., (2011)Impact of culture on meat and related Food preferences in Akwa Ibom State in LWATT- A Journal of Contemporary Research, 8 (4), 234-240. Indexed/Abstracted in Google Scholar.


Esu, B. B. and Ebitu, E. T., (2009)Promoting an emerging tourism destination. Global Journal of Management and Business Research, 10 (1), 21-28. Indexed/Abstracted in Google Scholar.


Ebitu, E. T. and Eze, F. J. (January, 2013) Social and cultural determinants of consumer behaviour: Implications for Marketing Concept in Nigeria. Contemporary Review of Business and Management Sciences, 1(1), 1-20


Ebitu, E. T. and Ettah, E. A. (January, 2013) Cooperative societies and community development in nigeria contemporary review of business and management sciences, 1(1), 70-78


Ndem, S. E. and Ebitu, E. T. (2011) Violations of the code of advertising practice in Nigeria: a slap on consumer rights. Calabar Journal of Liberal Studies: A publication of the Faculty of Arts, University of Calabar, 15 (1), 87 – 102.


Eze, F. J., Ebitu, E. T. and Usoro, A. A. (2011)Creative advertising for small scale enterprise (SMEs) in Cross River State, Nigeria. Journal of Management and Enterprises Development, 8 (2), 62-69


Ebitu, E. T. (2009/2010) The legal – political environments of marketing in Nigeria: Current issues analysis: Nigerian Journal of Marketing, UNN, Enugu Campus, 5 (2), 81-91


Ebitu, E. T., and Glory Basil (2010) Developing strategies for marketing financial products and services in Nigeria. Journal of Administrative Sciences, 1 (1), 115-130.


Ebitu, E. T. (2009)The impact of culture on marketing strategy in Nigeria: A historical synthesis. Journal of Policy and Development Studies, 3 (2), 125 – 133


Ebitu, E. T. (2009)Corporate social responsibilities of marketing organisations in Nigeria:The way forward. Journal of Business and Finance, 2 (1), 212-221.


Ebitu, E. T. (2008)The effects of sales promotion on companies’ performance in Port Harcourt Metropolis: In African Business Review, 1 (1), 107 – 117.


Ebitu, E. T. (2008)Public policy and consumer protection.Nigeria in Journal of Business and Social Sciences, 3(1), 14-26.


Ebitu, E. T. (2006)Macro economics implication of privatization in Nigeria.Journal of Business and Social Sciences, 2, 230-36.


Essien, D. U. and Ebitu, E. T.(2004) Employee discipline in South-South socio-economic review’ A publication of Association of Nigeria Management in Academics. 1(1), 1-11.


Ebitu, E. T. (2004)Public relations practice in Nigeria: Challenges and prospects.Calabar Journal of Public Relations, 1 (1), 114-120.


Ebitu, E. T. (2004)The effects of non-financial motivations on sales force performance:A study of selected companies in Port Harcourt, Nigeria Uyo Journal of Management Sciences, 1 (3), 109 – 123


Ebitu, E. T. (2003)Social class categorization in Nigeria:Issues and implications for business organisations. Uyo Journal of Management Sciences, 1 (2),129- 138.


Ibok, N. I. and Ebitu, E. T.(2003)Sociology of marketing:Theoretical issues and problems in Uyo Journal of Management Sciences,1 (2),193-202.


Ebitu, E. T. (1996) An analysis of strategic planning practices in Nigeria in African Journal of Education Technology, 2(2), 6-12


Ebitu, E. T. (2015) Marketing Management and Strategy. Calabar: UNICAL Printing Press Limited. ISBN: 978-978-227-7 (333pages)


Ebitu, E. T. (2014)Distribution and Logistics Management:An Introduction.Calabar:University of Calabar Printing Press. ISBN 978-007-206-3(254pages)


Ebitu, E. T. (2012)Marketing Communications:An Integrated Approach.Calabar:University of Calabar Printing Press. ISBN 978-220-044-1, (326pages)


Ebitu, E. T.(2005)“The Marketing Function” in Entrepreneurial Development:Principles and Practice(Ed.)S. N. Udo, Calabar:Wusen Publishers, pp. 180-196


Ebitu, E. T. (2003) “Organising for Office Operations” Readings in Office Management System (eds P. P Ekerete and Akpan V.C.S ) Uyo: Afangide Publishers.

No Results for Research Works done
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