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Dr. Bassey B. Esu

Associate Professor
Marketing
b.b.esu@unical.edu.ng

A scholar with wide industry experience in tourism development and marketing prolific hospitality and tourism research.He has two international certificates :Certified Hospitality Trainer (CHT) and IATA travels and Tourism consultant.

Esu, B. B. (2001). Strengthening the Nigerian economy through a national total quality management culture, West African Journal of Research and Development in Education, 8, 150-155.

Esu, B.B. (2002). The effects of motivational incentives on the performance of voluntary workers of a disease control programme in Cross River State, International Journal of Social Science and Public Policy, 5 (2), 40-50.


Oyene, U.E. Braide, P.D., Adie, H.A., Esu, B.B.and Okoronkwo, C. (2003). Participatory approach in production of Information, Education and Communication materials for enhancement of community ownership and sustainability of Community Directed Treatment with Ivermectin for Onchocerciasis Control in Cross River State, Nigeria. The Nigerian Journal of Parasitology, 24, 17-24.


Esu. B. B.(2005).The effect of total quality management on customers'satisfaction in the Banking Industry. Calabar Journal of Banking and Finance, 1 (2), 109-122.


Esu, B. B. (2004). Marketing: The window on the world, Journal of Public Relations, 1(1), 95-102.


Ibok, N. and Esu, B.B (2004), Scientific marketing in historical perspective, Uyo Journal of Management Sciences, 1 (3), 81 – 87.


Esu, B.B. and Eze, F. J. (2004). The contribution of Tourism to economic development of Nigeria. South-South Socio-Economic Review, 1(1), 143-152.


Esu, B. B. (2006). An analysis of the relevance of demand theory in marketing,Journal of Business and Social Sciences, 2 (2), 16-25.


Esu, B.B.and Etuk, E. J.(2007). Tourism as a development strategy in Cross River State, Journal of Management and Enterprise Development, 4 (1), 5-9.


Esu, B.B.(2007). Tourism and the Nigerian economy: The role of marketers.Journal of Management and Enterprise Development, 4(3), 43-47.


Esu, B. B. (2008). Demographic and trip characteristics of Ecotourism market in South-South Geopolitical Zone of Nigeria. Journal of Business and Social Sciences, 3(1), 261-270.


Esu, B. B. (2008). Factors affecting Ecotourism marketing in South- South Geo-political Zone of Nigeria.African Business Review, 1 (1), 107 -108.


Esu, B. B. (2009).Tourism and economic development: Relevance for Nigerian democracy. Sustainable Human Development Review, 1(3), 85-108.


Inyang, B. J.and Esu, B.B.(2010).Leveraging high performance through effective change management in organization.Uyo Journal of Management Science, 2(2), 65-88.


Inyang, B. J. and Esu, B. B. (2008). Human capital dimensions in an emerging tourism market: The case Cross River State, Nigeria. International Business Management, 2(2), 33-41.


Esu, B. B. (2008). Perception, preference and attitudes of residents toward tourism development: A case of Cross River State. Nigeria. International Business Management, 2(2), 42-48.


Esu, B. B.and Arrey, V. M. (2009). Tourists’ satisfaction with cultural festival: A case study of Calabar Carnival Festival, Nigeria. International Journal of Business and Management, 4(3), 116-135.


Esu, B.B. (2009). Challenges of accessing and utilizing funds by small and medium enterprises in tourism and hospitality industry in Nigeria. China-USA Business Review, 8(4), 30-39.


Esu, B. B. and Mbaze-Ebock, V.A. (2009). Branding cultural festival as a destination attraction: A case study of Calabar Carnival Festival. International Business Research, 2 (3), 183-192.


Esu, B.B.and Inyang, B.J.(2010). Leadership development, trends and emergence research: Implications for national development. Interdisciplinary Journal of Contemporary Research in Business, 1(9), 115-129.


Esu, B. B. and Inyang, B. J. (2009). A case of performance management in the public sector. International Journal of Business and Management, 4(4), 98-105.


Esu, B. B.and Ebitu, E.T. (2010). Promoting an emerging tourism destination.Global Journal of Management and Business Research, 10(1), 21-28.


Esu, B.B.and Awara, N.F.(2010), Export promotion and the global economic crisis: Experiences and lessons for Nigeria as a Mono-product Economy. Acta-Oeconomica Pragensia, 18(4), 12-31.


Esu, B. B. Arrey V. M., Basil G. and Eyo, E. E. (2011). Analysis of the economic impacts of cultural festivals: The case of Calabar Carnival in Nigeria.Tourismos: An International Multi-disciplinary Journal of Tourism, 6(2), 333-352.


Esu, B. B.and Arrey, V. M. (2011). Assessment of community awareness and involvement in sport tourism: A case study of the Obudu Mountain Race, Nigeria. International Journal of Humanities and Social Science, 1 (17), 221-230.


Esu, B. B. and Inyang, B. J. (2011). Impacts of the global economic crisis on the consumption of psychiatric nursing services in Nigeria. Journal of Health Management, 13(1),241-258.DOI:10:1177/097206341101300301.


Esu, B. B. (2012). Linking human capital management with Tourism development and management for economic survival: The Nigeria experience.International Journal of Business and Social Science, 3(11), 276-287.


Esu, B. B. (2012).Enhancing the tourism value of Cross River State monoliths and stone circles through geo-mapping and ethnographic study (part 1).Journal of Hospitality Management and Tourism ,3(6),106-116.


Esu, B. B. (2012). Emotional Intelligence: Pathway to improved leadership capacities in Nigeria. Journal of Sociological Research,3( 2), 663-671.


Esu, B. B. (2013). Strategies for harnessing investment opportunities through tourism


Esu, B. B. (2013). Strategies for harnessing investment opportunities through tourism


Esu, B. B. (2013). Strategies for harnessing investment opportunities through tourism in Nigeria. Journal of Research in Hospitality,Tourism and Culture,1 (1), 1-14.


Esu, B. B.and Anyadighibe, J. A. (2014). Social media micromarketing and customers’satisfaction of domestic airlines in Nigeria. American Journal of Tourism Research, 3(1), 9-21.


Esu, B. B. (2014). Conceptual development in festival quality management: Implication for product development and marketing. Service Management, 13(2), 39-48.


Esu, B. B. (2014). Analysis of event quality, satisfaction and behavioural intentons of attendees of Calabar Festival, Nigeria. International Journal of Business and Administration Research Review, 2(4), 1-12.


Anyadighibe, J. A., Nsobiari, F. A. and Esu, B. B. (2004). The impact of personal selling on the productivity of selected banks in Calabar Metropolis. International Journal of Development and Sustainability, 3(8), 1667-1708.


Esu, B. B.


Esu, B. B. (2015). Analysis of the image of destination Cross River and effect on visitors’ future intentions. Journal of Hospitality and Management Tourism, 6(7), 80-89. Doi: 1058977/JHMT2015.0158


Esu, B. B. (2015). Transforming the Nigeria tourism industry through tourism entrepreneurial development, African Journal of Business Management, 9(15), 569-580. Doi: 105897/AJBM2015.7844.


Esu, B.B. (2015). Exploring customers’ perceptions of service quality of public water supply in Calabar. Canadian Journal of Science and Technology.June, 65-84.


Esu, B. B. (2016). Marketing of public water utility services: A segmentation; Academy of Business and Economic Review, 2(2), 118-134.


Esu, B. B. and Ufot, J. A. ( 2017). Operational factors affecting service delivery in Margaret Ekpo International Airport, Calabar, Cross River State, Nigeria. Australian Academy of Business Economics Review, 3(4), 156-165.


Esu, B. B. and Offiong, B.O. (2017). Influence of training on the perception of hospitality workers in Cross River State.


Esu,B. B.and Offiong,B.O. (2017). Influence of training on the perception of hospitality workers in Cross River State. Australian and New Zealand Journal of Social Business, Environment and Sustainability,4 (1), 1-11.

No Results for Research Works done
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