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Mrs. Agnes Bassey Edem

Assistant lecturer
Marketing
agnesbassey@unical.edu.ng

Agnes Edem Bassey has  passion for marketing research.Her area of specialization is Marketing Communication, Social Marketing and Health Marketing.

Basil, G. and Bassey, A.E. (2016). Reposition Nigeria: Application of marketing communication tools by political parties in campaign programs. International Journal of Management Science and business Administration, 2(9), 20-28.


Odigbo, B.E., Eze, F.J., and Bassey, A.E., (2016). Social marketing tools employed for correcting harmful traditional maternal health practices in Cross River State, Nigeria. International Journal of Innovative Research and Advanced Studies, 3(11), 175-180.


Ogbidi, J., Basil, G., and Bassey, A.E., (2016). Marketing communication strategies and voters’ behaviour in electioneering process in Cross River State, Nigeria. Global Journal of Management and Business Research: (A) Administration and Management,16(11), 53-62.


Oti, P.A., Odigbo, B.E., and Bassey, A.E., (2016). Impact of public relations expenditure on corporate performance of commercial banks in Nigeria. International Journal of Innovative Research and Development, 5(10), 66-72.


Udonwo, U. I. , Bassey, A. E. , and Dan, A. (2018). Strategic marketing and the growth of private health centers. The International Journal of Business & Management. 6(7), 153-159.


Eze, F. J., Odigbo, B.E, and Bassey, A. E., (2018). Small and medium - scale agro- produce entrepreneurship and promotion of non-oil export from Nigeria. International Business Research. 11(11), 164-175. Doi: 5539/ibr.v11n11p164. 

No Results for Research Works done
No Results for Conferences Attended
No Results for Grants/Awards Received