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Dr. Ben E. Odigbo

Lecturer I
Marketing
ben.odigbo@unical.edu.ng

Dr Ben Odigbo is a specialist in research,public relations,advertising,health marketing and social marketing.He teaches and consult in these areas

Odigbo, B.; Ugwu-Ogbu, S. and Odigbo, R.A. (2014).The correlation between social violence and the comments of Nigerian politicians during electioneering campaigns: A political marketing study.Journal of Law Policy and Globalization 26 (1), 1-12. Also at: http://www.iiste.org/Journals/index.php/JLPG/article/viewFile/13781/14153


Eze, F. J., Odigbo, B. E. and Ehikwe, A. E.(2015).Marketing communications strategy for curbing youths’ unemployment through farming in Nigeria. Journal of Economics and Sustainable Development, 6 (16),44-55. Also at:http://www.iiste.org/Journals/index.php/JEDS/article/viewFile/25293/25893.


Odigbo, B.E.; Ogbu, S.U. and Okonkwo, R.V. (2016). Appraisal of Africa traditional media (oramedia) as communication tools for effective management of electoral violence in Nigeria. Asian Journal of Empirical Research 6 (6), 142-151. Also at: https://ideas.repec.org/a/asi/ajoerj/2016p142-151.html. and http:// www. scholar.google.com/citations?user=EMK_X6YAAAAJandhl=en


Eze, F.J.; Odigbo, B.E. and Ehikwe, A.E. (2016). Ethical political marketing and public relations (pmpr) communications for checkmating electoral violence in Nigeria. IOSR Journal of Business and Management 18 (4), 1-10. Also at: http:// www.iosrjournals.org/iosr-jbm/papers/Vol18-issue4/Version-5/A1804050110.pdf


Ehikwe, A. E., Eze, F. J. and Odigbo, B. E. (2015). Social marketing communications for check-mating sales of fake and adulterated drugs in Nigeria. British Journal of Marketing Studies, 3 (7), 30-49. http://www.eajournals.org/wp-content/uploads/Social-Marketing-Communications-for-Check-Mating-Sales-of-Fake-and-Adulterated-Drugs-in-Nigeria.pdf


Odoh, L., Odigbo, B.E. and Okonkwo, R.V. (2014). Economic costs of divisive social conflicts in nigeria and the public relations antidote for managing the problem. International Journal of Economics, Commerce and Management, 2(12), 1-20.


Ugwuanyi, U. and Odigbo, B. (2012). Public relations strategies for managing religious, ethnic and social conflicts for the promotion of foreign direct investment (FDI) and development in Nigeria. European Journal of Business and Management 4 (17), 40-52. European Journal of Business and Management 4 (17), 40-52. Also at: http://www.iiste.org/Journals/index.php/EJBM/article/view/3200


Odoh, L.; Odigbo, B. and Onwumere, J.U.J. (2013). Effect of techno-stress on the performance of accountants and other managers in Nigerian banking and brewery industries. European Journal of Business and Management 5 (14), 100-108. Also at: https://pdfs.semanticscholar.org/2514/03d608b2dd9cae156f062cf3fad3556ce13a.pdf


Eze, F. J., Odigbo, B. E. and Ufot, J. A. (2015). The correlation between business location and consumers patronage: implications for business policy decisions. British Journal of Economics, Management and Trade 8(4), 294-304. Also at: http://www.journalrepository.org/media/journals/BJEMT20/2015/Jun/Ejikeme842015BJEMT16998.pdf


Eze, F. J., Odigbo, B. E. and Ehikwe, A. E. (2015). Marketing communications strategy for curbing youths’ unemployment through farming in Nigeria. Journal of Economics and Sustainable Development, 6 (16), 44-55. Also at: http://www.iiste.org/Journals/index.php/JEDS/article/viewFile /25293/25893.


Odigbo, B.E.; Maduagwu N. and Sunday, U.U. (2015). Government-Industry policy on inventory management technology for enhanced productivity and gdp growth rate In Nigeria. British Journal of Marketing Studies 4 (4), 47-60. Also at: http://www.eajournals.org/wp-content/uploads/Government-Industry-Policy-on-Inventory-Management-Technology-for-Enhanced-Productivity-and-GDP-Growth-Rate-in-Nigeria.pdf


Odigbo, B.E.; Ogbu, S.U. and Ufot, J.A. (2015). Assessment of the internet as tool for tourism marketing In Nigeria. British Journal of Marketing Studies 4 (4), 36-46. Also at: http://www.eajournals.org/wp-content/uploads/Assessment-of-the-Internet-as-Tool-for-Tourism-Marketing-in-Nigeria.pdf


Odigbo, B.E.; Ogbidi, J.B. and Ewa, E.A. (2015). A situational analysis study of yam distribution strategies of farmers in Boki Local Government Area of Cross River State, Nigeria In 2015. Journal of Economics and Sustainable Development 6 (14), 190-201. Also at: http://iiste.org/Journals/index.php/JEDS/article/view/24441


Odigbo, B.E.; Kajang, J. and Ufot, J.A. (2015). the application of marketing concept for enhanced poverty alleviation programmes in Akwa Ibom State, Nigeria. International Journal of Management Sciences 5 (9), 650-659. Also at: https://ideas.repec.org/a/rss/jnljms/v5i9p5.html


Odigbo, B.E.; Okonkwo, R.V. and Eneasato, B.O. and Eleje, J. (2015). Changing citizens’ negative attitude towards HIV/AIDS in Nigeria: The policy thrust and communications strategy. International Journal of TROPICAL DISEASE and Health 9 (3), 1-7. Also at: http://www.iiste.org/Journals/index.php/JBAH/article/viewFile/37859/38943


Odigbo, B.E.; Eleje, J. and Ekom, F.A. (2015). Analysis of women participation in politics and political leadership in Enugu state, Nigeria and the marketing promotion implications. Studies in Social Sciences and Humanities 3 (2), 87-98. Also at: https://www.google.com.ng/search?q=14.andsource=lnmsandsa=Xandved=0ahUKEwjVg8nzs4LcAhUsLsAKHZJWBocQ_AUICSgAandbiw=1366andbih=645anddpr=1


Odigbo, B.E.; Eze, F.J. and Bassey, A.E. (2016). Social


Odigbo, B.E.; Eze, F.J. and Bassey, A.E.(2016).Social marketing tools employed for correcting harmful traditional maternal health practices in Cross River State, Nigeria.International Journal of Innovative Research and Advanced Studies 3(11),175-180.Also at:https://scholar.google.com/citations?user=EMK_X6YAAAAJ


Odigbo, B.E.; Eze, F.J. and Bassey, A.E.(2016).Social marketing tools employed for correcting harmful traditional maternal health practices in Cross River State, Nigeria.International Journal of Innovative Research and Advanced Studies 3(11),175-180.Also at:https://scholar.google.com/citations?user=EMK_X6YAAAAJ


Odigbo, B.E.; Anuforo, R. and Edeoga, G.(2014).Accountability culture and public acceptability of local government system for enhanced grassroot development in Nigeria:The Role of Public Relations.European Journal of Business and Management6 (12),10-20.Also at:http://www.iiste.org/category/www-iiste-org-academic-journal-news/page/129/


Odigbo, B.E.; Anuforo, R. and Odigbo, R.A.(2013).Curbing social inequalities and gender-based injustices in Igboland:the role of public relations and alternative dispute resolution (adr) bodies.IOSR Journal of Business and Management 10 (4), 29-40. Also at:http://www.iosrjournals.org/iosr-jbm/papers/Vol10-issue4/D01042940.pdf


Eze, F. J., Ehikwe, A. E. and Odigbo, B. E.2015).Appraisal of word-of-mouth communications as survival strategy for small and medium scale enterprises (smes) during economic down turn in Nigeria.Asia Academic Research Journal of Social Sciences and Humanities,1(34),1-12.Also at:http://www.asianacademicresearch.org/2015abstract/april2015/1.pdf


Eze,F.J.,Odigbo, B. E. and Ehikwe, A. E.(2015).Marketing communications strategy for curbing youths’ unemployment through farming in Nigeria.Journal of Economics and Sustainable Development,6(16), 4-55.http://www.iiste.org/Journals/index.php/JEDS/article/viewFile /25293/25893.


Eze,F.J.,Odigbo, B. E. and Ehikwe, A. E.(2015).Marketing communications strategy for curbing youths’ unemployment through farming in Nigeria.Journal of Economics and Sustainable Development,6(16), 4-55.http://www.iiste.org/Journals/index.php/JEDS/article/viewFile /25293/25893.


Nwonu,C.O.; Ojo, L.I. and Odigbo, B.(2015),Appraisal of youths’ involvement in social conflicts and the implications on Nigeria’s image and tourism development.International Affairs and Global Strategy, 17, 1-10.


Oti, P. A., Odigbo, B. E. and Odey, F. I.(2016).The fluxional relationship between internally generated revenue and cost of collection in Cross River State,Nigeria:Tax education and sensitization measures. Global Journal of Management and Business Research:


Eleje, J., Maduagwu, N. and Odigbo, B.E.(2013). Marketing teachers training and retraining programmes in Enugu state to educational policymakers and administrators. Journal of Law, Policy and Globalization 20, 10-21.


Odigbo, B., Okonkwo, R. and Ekemezie, L.(2016). Assessment of advertising as a social marketing tool for managing HIV/AIDS spread amongst the rural populace in Nigeria. Public Policy and Administration Research, 7 (5), 36-41


Odigbo, B.E., Ugwu-Ogbu, S. and Ekemezie, L.I.(2017). Effect of mass media and Africa Traditional Media on HIV/Aids Prevention Social Marketing Campaigns in Nigeria. International Review of Management and Business Research 6 (2), 462-471. http://www.irmbrjournal.com


Oti, P.A., Odigbo, B.E. and Bassey, A. (2016). Impact of public relations expenditure on corporate performance of commercial banks in Nigeria. International Journal of Innovative Research and Development 5 (10).


Okonkwo, R.V., Eleje, J. and Odigbo, B.E. Appraisal of Dialogue as a Strategic Conflict Management Tool for Promoting Peace in Nigeria. Journal of Law, Policy and Globalization 41 (1), 92-96.


Anyanwu, A.O., Anuforo, R. and Odigbo, B.E. (2015). Political marketing as a tool for checkmating negative political views, political violence and promoting peaceful governance in Nigeria. International Journal of Economics, Commerce and Management, 3(1), 1-21. http://ijecm.co.uk/


Odigbo, B.E. (2010). Dynamic community relations strategies for the management of environmental conflicts and crises in the Niger Delta Region. Journal of Environmental Management and Safety (JEMS), 1 (1), 1-14.


Odigbo, B.E. (2007). Introducing smiles' concentric model: applications in the tourism and international trades environments. Communication in global, ICTs and ecosystem perspectives: insights from …


Nnabuko, J.O., Nwaizugbo, I.C. and Odigbo, B.E. (2013). International image implications of Nigerians involvement in hard drug trafficking and public relations antidote for the problem. Public Policy and Administration Research, 3(3), 8-20.


Anuforo, R., Odigbo, B.E. and Edeoga, G. (2014). Social conflicts and public private partnership (ppp) inertia in Nigeria: x-ray of social marketing and conflict resolutions’ antidote. Journal of Economics and Sustainable Development , 5(5), 173-183.


Eze, F. J., Odigbo, B. E., and Ehikwe, A. E. (2016). Ethical political marketing and public relations (pmpr) communications for checkmating electoral violence in Nigeria. IOSR Journal of Business and Management, 18 (4), 1-10. http://iosrjournals.org/iosrjbm/papers/Vol18issue4/Version -5/A1804050110.pdf


Oti, P. A., Eze, F. J. and Odigbo B. E. (2016). Social marketing campaign as a tool for reducing financial cost of hiv/aids pandemic in Nigeria. International Journal of Health and Psychology Research, 4 (2), 1-13. http://www.eajournals.org/wp-content/uploads/Social-Marketing-Campaign-as-a-Tool-for-Reducing-Financial-Cost-of-HIV-AIDS-Pandemic-in-Nigeria.pdf


Eze, F. J., Ehikwe, A. E. and Odigbo, B. E. (2016). Cognitive dissonance and message distortion factors as communication bias in advertising of products in Nigeria. IOSR Journal of Humanities and Social Science, 21 (5) (6), 29-37. http://iosrjournals.org/iosrjhss/papers/Vol. 21% 20Issue5/Version-6/C0215062937.pdf


Eze, F. J., Oti, P. A. and Odigbo B. E. (2016).Post-ebola financial analysis of the economic fortunes of the tourism/hospitality sub-sector in Cross River State, Nigeria.European Journal of Accounting,Auditing and Finance Research,4(8),85-96.http://www.eajournals.org/wp-content/uploads/Post-Ebola-Financial-Analysis-of-the-Economic-Fortunes-of-the-Tourism.pdf.


Eze, F. J., Oti, P. A. and Odigbo, B. E. (2016). Socio-economic implications of essential commodities’ price differentials in riverine and hinterland areas of Nigeria. Research Journal of Finance and Accounting, 7 (18), 23-27. http://iiste.org/Journals/index.php/RJFA/article/viewFile/33288/34186


Eze, F. J., Odigbo, B. E. and Bassey, A. (2016). Social marketing tools employed for correcting harmful traditional maternal health practices in Cross River State, Nigeria. International Journal of Innovative Research and Advanced Studies, 3 (11), 175-180.


Eze, F. J., Oti, P. A. and Odigbo, B. E. (2016). Accounting/economic costs of poor public awareness of dangers of ozone layer depletion in Nigeria and marketing communications implications. Researchjournali’s Journal of Ecology, 3 (5), 1-15.


Okonkwo, R. V., Ugwu-Ogbu, S. and Odigbo, B. E. (2017). Economic analysis of small scale piggery enterprises and income of peasants in South-South and South-East parts of Nigeria. Journal of Natural Sciences Research, 7(14), 66-74.


Oti, P. A., Odigbo, B. E. and Odey, F. I. (2016). Nigeria’s debt burden and development tangle: the socio-economic and political implications. Journal of Economics and Sustainable Development, 7(20), 92-101.


Odoh, L. C., Ugwuanyi, U. B. and Odigbo, B. E. and Chukwuani, N. V. (2017). Influence of parental occupation and level of education on academic performance of accounting students in Nigeria. Research on Humanities and Social Sciences, 7(10), 21-27.


Samaila, Mande, Odigbo, Ben E. and Ugwu Ogbu, Silk (2017). Assessment of the application of selected public relations reputation management strategies as weapons against corruption in Nigeria. New Media and Mass Communication. 62, 8-12.


Odigbo, Ben E., Samaila, Mande, konkwo, Raphael Valentine (2017). Assessment of public relations strategies employed by major international oil companies for crisis management in Nigeria. Developing Country Studies, 7(7), 1-11.


Odigbo, B. E., Samaila, M. and Effiong, E. O. (2017). Assessment of marketing communications for the prevention and control of malaria in Nigeria. Journal of Biology, Agriculture and Healthcare, 7(14), 14-21.


Ekemezie, L. I., Odigbo, B.E. and Aniuga, C. (2017). Appraisal of marketing communication tools for effective country rebranding campaign of Nigeria. International Affairs and Global Strategy, 55, 7-13.


Odigbo, B. (2002). A comparative study of the use of force/law courts and public relations strategies in combating drug abuse/illicit trades in Nigeria. The Nigerian Journal of Communications, 1(2), August, p.68 - 82.


Odigbo, B. (2004), A study of the effectiveness of communications media/messages used in promoting small and medium-scale enterprises (SMEs) in Nigeria. The Nigerian Journal of Communication, 1(4), 113-120.


Odigbo, B. (2007). A comparative study of ICT resources in corporate reputation management by Nigerian organizations. NIPR Public Relations Journal, 3(2),185-194..


Odigbo, B. (2009). Dynamic community relations strategies for the management of environmental conflicts and crises in the Niger Delta Region. Journal of Environmental Management and Safety (JEMS) 1 (1), 1-14.


Odigbo, B. (2000). The role of public relations in curbing sex export and its negative effects on Nigeria’s National Image/Reputation. Journal of Public Relations Management, 1(1), 22 – 27.


Odigbo, B. (2000). The role of public relations in curbing sex export and its negative effects on Nigeria’s National Image/Reputation. Journal of Public Relations Management, 1(1), 22 – 27.


Odigbo, B. (2003), Terrorism, wars and the middle east crisis: public relations recipes for achieving global peace. Journal of Public Relations Management, 1(3), 20 - 25.


Odigbo, B. (2000). Public relations techniques for arresting ethnic clashes/conflicts in Nigeria. Journal of Public Relations Management, 1(2),35 - 37.


Odigbo, B. (2001), Public relations strategies for combating the HIV/AIDS pandemic in Africa, Journal of Public Relations Management, 1(2), 42 - 46.


Odigbo, B. and Ugwuanyi, Uche (2010). Deploying health marketing as a tool for the prevention of communicable diseases among urban and rural dwellers in Nigeria. ESUT Journal of Management Sciences, 5(2), 222.


Odigbo, B. and Uche Ugwuanyi (2012), A critical analysis of public relations strategies for effective citizens’ participation in rebranding Nigeria for economic development. Jounal of Business Studies and Research, 9(6), 262.


Odigbo, B.(2003).Role of public relations and the mass media in building and sustaining democracy in Nigeria.Polimedia:Media and Politics in Nigeria,Ikechukwu Nwosu(ed.),Enugu:ACCE and Prime Targets limited,174 -182.


Odigbo, B.(2004),“Godfatherism and conflicts resolutions in Nigerian political system”,In:Communications,Media and Conflict Management in Nigeria, Ikechukwu Nwosu and Des Wiloson(eds.),Enugu: ACCA and Prime Targets Limited.


Odigbo, B. and Oraka, B. (2007), “Poverty alleviation, democracy sustenance and human development” In; Communication for Sustainable Human Development, Nwosu I.E, Fab-Ukozor, N.T. and Nwodu L.C. (eds.), Enugu: African Council for Communications Education.


Odigbo, B. (2007), “Conflict management in Nigerian political environment: public relations strategies.” Ikechukwu Nwosu (ed.), Nigerian perspectives in public relations – NIPR Public relations management and practice series, 2, 201.

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