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Dr. Edema Alfred J.Maclean

SENIOR LECTURER
Business Management
alfredema@unical.edu.ng

EDEMA, ALFRED JALAGBEYIWA MACLEAN PhD ct filn fnimn mimc mnim mnipr mitd acma mamnAlfred Jalagbeyiwa Maclean Edema is a seasoned professional and an academician with over 30 years working experience.  A Senior Lecturer, he was Head, Department of Business Administration, Veritas University, Abuja. He serves currently as Senior Lecturer, Department of Business Management, University of Calabar, Calabar. Alfred Edema is certified both as Teacher and Trainer by the Teachers Registration Council of Nigeria - TRCN, and Nigerian Institute of Training and Development – NITAD, respectively.  Also, he is the Chief Coordinating Officer and Lead Facilitator to Institute of Leadership Learning in Nigeria.  Prior to this, he held the position of Senior Lecturer/Consultant at Nigerian Institute of Management, from 2009 to 2011.   From 2000 to 2009, he held the office of Director of Studies/Institutional Head at Empire Journalism Centre, Port Harcourt.   Also, he was Training Coordinator/Consultant to Nigerian Institute of Journalism, with the mandate to establish and run outreach training programmes in the South-South of Nigeria. Successfully, he delivered on this mandate with NIJ centres, which he established in Port Harcourt and Calabar respectively between 1998 and 2000.  Alfred Edema pioneered the training of candidates for the professional examinations of the Chartered Institute of Marketing of Nigeria – CIMN – now National Institute of Marketing of Nigeria – NIMN, and Nigerian Institute of Public Relations – NIPR, as well as the establishment of centres for the conduct of the professional examinations of these Institutes respectively, in Port Harcourt, Rivers State, representing the whole of South-South and some parts of South-East.   His broad career mobility transcends the manufacturing and service sub-sectors, including professional organizations.   He has handled various clerical, administrative and managerial responsibilities. Also, he has participated and presented papers at various seminars, workshops and conferences, with considerable academic and professional publications.  Again, his career commitment has made him served on various committees of professional bodies.   Alfred Edema is a diversified scholar with wide spectra of orientation across major and minor disciplines, which include Master of Science (M Sc.) and Doctor of Philosophy (PhD) in Business Management, Master of Business Administration (MBA) Marketing option, Postgraduate Diploma in Education, Advanced Certificate in Journalism, Basic Certificate in Public Relations, amongst others. He is a Fellow of National Institute of Marketing of Nigeria (fnimn), Fellow of Institute of Leadership Learning in Nigeria (filn), Member of Nigerian Institute of Management (MNIM), Member of Nigerian Institute of Public Relations (MNIPR), Member of Institute of Management Consultants (MIMC), Associate of Institute of Chartered Management Accountants (ACMA), and Member of Nigerian Institute of Training & Development (MITD). He has also served on the team of NUC accreditation of MBA programme in some Federal Universities in Nigeria.                                                                          A member of both the Education Advisory Board of Nigerian Institute of Public Relations and Editorial Board of the NIPR Journal, Dr. Edema believes in team work as a recipe for achieving desired goals through the efficient and effective use of resources and, leading by good example.                                                                         

Edema, A. J.M., and Udu, A. A. (2012).  Business Repositioning: The Dynamics of Corporate Sustainability.  International Journals of Management, IT and Engineering (IJMIE); Volume 2, Issue 12, p.87 – 106.  


Edema, A. J.M (2013) Diversifying the Nigerian Healthcare Business for Corporate Sustainability.  International Journal of Business and Management (IJBMT). Vol. 3 Issue 1, p.1 – 11.


Edema, A. J.M (2013) Customization: The Essence of Business Relationship Management International Journal of Business and Management (IJBMT).  Vol. 3, Issue 2, p.1 - 7


 Edema, A. J.M (2014) Pitching and Managing Account: An Integrated Strategy for Marketing, Sales, Public Relations, and Advertising practice.  International Journal of Management, IT and Engineering (IJMIE).  Vol. 4, Issue1, p.135 – 147.   


Edema, A. J.M  and Ezute, I. F. (2014).  Branding and Brand Positioning:  A Conceptual Conflict Perspective in Product and Corporate Strategies.  Scientific Research Journal (SCIRJ) Volume 2, Issue 1, p.49 – 45.


Edema, A. J.M (2016) Beyond Branding: The Logical Consequence of Packaging and Repackaging in Corporate Management Strategy.  Scientific Research Journal (SCIRJ), Volume IV, Issue IV, p.11 –16.


Edema, A.J.M., Usoro, A.A., & Etim, S.E. (2018). An Exploration of Practical Challenges of Implementing Feasibility Studies in SMEs in Cross River State, Nigeria. International Journal of Small Business and Entrepreneurship Research. Vol.6, No.1, p.1-14.


Edema, A.J.M., & Usoro, A.A. (2018). Intrapreneurial Leadership and Sustainability of Federal Universities in South-South Region Nigeria.  European Journal of Scientific Research. Vol.4. No.4, p. 272-282.


Edema, A. J.M. (2012). Public Relations Tools and Techniques in Marketing Communications.  Public Relations Journal Vol.8, No.1, p.11 – 15.


Edema, A. J.M., and Udu, A. A. (2012).  Business Repositioning: The Dynamics of Corporate Sustainability.  International Journals of Management, IT and Engineering (IJMIE); Volume 2, Issue 12, p.87 – 106.  


Keghku, T. & Edema, A. J.M (2012).  A Conceptual Overview of the Relationships and Differences between Public Relations, Journalism, Advertising, Marketing and Propaganda Practice in Nigeria.  Benue Journal of Communications and Development (BJCD). Vol.2 Numbers 1&2, p.151 -159.


Onyeaghala, H. O., Edema, A. J. M. & Chukwu, O (2013).  Vocational Skills Acquisition and Job Creation in Nigeria: The Wukari Experience. International Journal of Management and Social Sciences IJMSS Vol.1, No.1, p.23-34.


Edema, A.J.M. (2014) Benchmarking Business Efficiency and Excellent Customer Service Delivery: A Competitive Environment Relevance. EBSU Journal of Contemporary Management (EJCM) Volume 2, N0.1, p.84 – 92.


Edema, A.J.M. (2015) Team Leadership Interpersonal Relationship and Delegation in Organizations.  EBSU Journal of Society, Volume 4 No.1, p. 69 – 79.


Iheanacho, M.U., Edema, A.J.M & Ekpe, O.E (2017). Perceived Discipline, Punishment and Organizational Performance among Employees of Federal Ministries in Cross River State. Global Journal of Educational Research. Vol.16, p.15-20.


Edema, A.J.M., Iheanacho, M.U & Ekpe, O.E (2017). Entrepreneurship Opportunities in Social and Management Sciences: Making Sustainable Living through Freelance Salesmanship Service. Global Journal of Social Sciences. Vol.16, p.9-15.


Edema, A.J.M & Edet, S.E (2017).  Entrepreneurial Apprenticeship and Self-employment in Cross River State. Accepted by Multi-disciplinary Journal of Research and Development Perspectives (mdjrdp). Vol. 1 june.


Edema, A. J.M (2007) Traditional and Modern Concepts of Public Relations.  Chapter 3, in Public Relations Insight from Nigeria. Ed: Professor Ikechukwu Nwosu, Enugu: Ezu Books Limited.


Edema, A. J.M (2007) Strategic Public Relations Insight for Managers.  Chapter 2, in Nigerian Perspectives in Public Relations. Ed: Professor Ikechukwu Nwosu, Enugu: Ezu Books Limited.


Edema, A. J.M. (2012). Public Relations Tools and Techniques in Marketing Communications.  Public Relations Journal Vol.8, No.1, p.11 – 15.

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