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Dr. FELIX JOHN EZE

SENIOR LECTURER
Marketing
ezefelixjohn@unical.edu.ng

He is a Senior lecturer and committed marketing analyst who is result-oriented, dynamic and aspires to discover, develop and deploy new creative and innovative ideas in tertiary institutions and corporate organizations. Keen to make his presence felt, positively adding value in the progress and efficiency of his institution, Nigeria and the global economy. He was a one-time head of Department of Marketing, Director of Student Industrial Works Scheme (SIWES) and currently the Director of Entrepreneurship Development Centre, all in the University of Calabar, Calabar. He is a Fellow of National Institute of Marketing of Nigeria (NIMN), a member of Academy of Management Nigeria and a Fellow of HIVE Africa.

Eze, F. J. and Nwaizugbo, I. C. (2012). Handling Customers’ Objection as an Entrepreneurial Function: A Study of Sachet Water Industry in Cross River State, Nigeria. International Journal of Marketing Studies, http://www.ccsenet.org /journal/index.php/ijms/article/viewFile/20454/13451, 4 (5), 66-73.


Ezekiel, M. S., Eze, F. J. and Anyadighibe, J. A. (2013). A Study of Marketing Information System (MIS) As a Contributory Factor in the Performance of Selected Transport Companies in Calabar Metropolis. American Journal of Tourism Research www.worldscholars.org/index.php/ajtr/article/download/479/pdf 2 (1), 154-159.


Beredugo, S. B, Igbeng, E. I. and Eze, F. J. (2013). The Significance of International Corporate Governance Disclosure on Financial Reporting in Nigeria. International Journal of Business and Management, http://www.ccsenet.org/journal/index. php/ijbm/article/view/21781, 8 (8), 100-106.


Eze, F. J., Nnabuko, J. and Beredugo, S. B. (2014). The Influence of Word-of-Mouth Communication on Consumers’ Choice of Selected Products in Nigeria. European Journal of Business and Management, http://www.iiste.org/Journals/ index.php/EJBM/article/viewFile/14463/14961, 6 (22), 125-130.


Eze, F. J., Nnabuko, J. and Etuk, A. (2014). An evaluation of e-word-of-mouth communication on brand equity in Cross River State, Nigeria. International Journal of Development and Sustainability, http://www.isdsnet.com/ijds, 3 (9),1814-1821.


Eze, F. J., Ezekiel, M. And Ufot, J. A. (2014). An Assessment of Shopping Behaviour of Customers with Disabilities in Calabar, Cross River State, Nigeria. International Journal of Advanced Research in Statistics, Management and Finance, http://internationalpolicybrief.org/images/journals/Stat2.1/Stat13.pdf, 2 (1), 144- 157.


Eze, F. J., Ehikwe, A. E. and Odigbo, B. E. (2015). Appraisal of Word-of-Mouth Communications as Survival Strategy for Small and Medium Scale Enterprises (SMEs) During Economic Down-Turn in Nigeria. Asia Academic Research Journal of Social Sciences and Humanities, http://www.asianacademicresearch .org/2015_abstract/april2015/1.pdf, 1 (34), 1-12.


Eze, F. J., Odigbo, B. E. and Ufot, J. A. (2015). The Correlation between Business Location and Consumers Patronage: Implications for Business Policy Decisions. British Journal of Economics, Management and Trade,http://www.journalrepository.org/media/journals/BJEMT_20/2015/Jun/Ejikeme84 2015BJEMT16998.pdf, 8 (4), 294-304.


Eze, F. J., Odigbo, B. E. and Ehikwe, A. E. (2015). Marketing Communications Strategy for Curbing Youths’ Unemployment through Farming in Nigeria. Journal of Economics and Sustainable Development, http://www.iiste.org/Journals/index. php /JEDS/article/viewFile /25293/25893, 6 (16), 44-55.


Ehikwe, A. E., Eze, F. J. and Odigbo, B. E. (2015). Social Marketing Communications for Check-Mating Sales of Fake and Adulterated Drugs in Nigeria. British Journal of Marketing Studies, http://www.eajournals.org/wp-content/uploads/Social- Marketing-Communications-for-Check-Mating-Sales-of-Fake-and-Adulterated-Drugs-in-Nigeria.pdf, 3 (7), 30-49.


Ehikwe, A. E., Achor, P. N. and Eze, F. J. (2016). Professionalism, Ethics and Morality: A Standardization Challenges for Marketing Educators and Industry Practitioners in Nigeria. European Journal of Business and Management,http://www.iiste.org/Journals/index.php/EJBM/article/view/28349/29092, 8 (3), 94-107.


Eze, F. J., Odigbo, B. E., and Ehikwe, A. E. (2016). Ethical Political Marketing and Public Relations (Pmpr) Communications for Checkmating Electoral Violence in Nigeria. IOSR Journal of Business and Management, http://iosrjournals.org/iosr- jbm/papers/Vol18-issue4/Version-5/A1804050110.pdf, 18 (4), 1-10.


Eze, F. J., Ehikwe, A. E. and Odigbo, B. E. (2016). Cognitive Dissonance and Message Distortion Factors as Communication Bias in Advertising of Products in Nigeria. IOSR Journal of Humanities and Social Science, http://iosrjournals.org/iosr-jhss/papers/Vol. 21 Issue5/Version-6/C0215062937.pdf, 21 (5) (6), 29-37


Eze, F. J., Ehikwe, A. E. and Odigbo, B. E. (2016). Cognitive Dissonance and Message Distortion Factors as Communication Bias in Advertising of Products in Nigeria. IOSR Journal of Humanities and Social Science, http://iosrjournals.org/iosr-jhss/papers/Vol. 21 Issue5/Version-6/C0215062937.pdf, 21 (5) (6), 29-37


Oti, P. A., Eze, F. J. and Odigbo B. E. (2016). Social Marketing Campaign as a Tool for Reducing Financial Cost of HIV/AIDS Pandemic in Nigeria. International Journal of Health and Psychology Research, http://www.eajournals.org/wp-content/uploads/Social-Marketing-Campaign-as-a-Tool-for-Reducing-Financial-Cost-of-HIV-AIDS-Pandemic-in-Nigeria.pdf, 4 (2), 1-13.


Eze, F. J., Oti, P. A. and Odigbo, B. E. (2016) Socio-Economic Implications of Essential Commodities’ Price Differentials in Riverine and Hinterland Areas of Nigeria. Research Journal of Finance and Accounting, http://iiste.org/Journals/index.php/RJFA/article/viewFile/33288/34186, 7 (18), 23-27.


Oti, P. A., Eze, F. J. and Odey, F. I. (2016). Nigeria’s Revenue Profile and the Socio-Economic Development Mesh. Research on Humanities and Social Sciences,http://iiste.org/Journals/index.php/RHSS/article/view/33655, 6 (20), 54-60.


Eze, F. J., Oti, P. A. and Odigbo, B. E. (2016). Accounting/Economic Costs of Poor Public Awareness of Dangers of Ozone Layer Depletion in Nigeria and Marketing Communications Implications. Researchjournali’s Journal of Ecology, 3 (5), 1-15.


Eze, F. J., Odigbo, B. E. and Bassey, A. (2016). Social Marketing Tools Employed for Correcting Harmful Traditional Maternal Health Practices in Cross River State, Nigeria. International Journal of Innovative Research and Advanced Studies, 3 (11), 175-180.


Eze, F. J., Odigbo, B. E. and Bassey, A. (2016). Assessment of Marketing Communications for Discouraging Female Genital Mutilation (FGM) in Cross River State, Nigeria. Journal of Public Health (Accepted for Publication)

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