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Dr. Glory Sunday Etim


A dynamic female with great tenacity and determine to do exploits in the academic environment.A doctorate degree holder and senior lecturer in the Department of Marketing of the University of Calabar

Ebitu, E. T., Kajang, J. L. and Basil, G. (2014). The impact of environmental public relations strategies in managing change for agricultural development in Nigeria. European Journal of Business and Management. 6(29), 90-98.

Basil, G., Etuk, E. J. and Ebitu, E. T,(2013).The marketing mix elements as determinants of consumer’s choice of made-in-Nigeria shoes in Cross River State. European Journal of Business and Management, 5(6), 141-147.

Basil, G. (2016). Unethical marketing practices by petroleum marketers in Nigeria. British Journal of Marketing Studies. 4(5), 37-50.

Basil, G., and Bassey, A. E. (2016).Repositioning Nigeria: Application of marketing communication tools by political parties in campaign programmes. International Journal of Management Science and Business Administration, 2(9), 20-28.

Basil, G., Ezekiel, M. S., Anyadighibe, J. and Johnson, E.(2014). An empirical study of the impact of non-store retailing on consumers’ satisfaction in Calabar metropolis, Nigeria. American International Journal of Contemporary Research. 4(12), 46-57.

Ebitu, E. T, Basil, G. and Ufot, J. A(2016).An appraisal of Nigeria’s micro, small and medium enterprises (MSMEs): Growth, challenges and prospects. International Journal of Small Business and Entrepreneurship Research 4(4), 1-15.

Ebitu, E. T., Eyo, E.E. and Basil, G. (2012). Price-quality dimensions of organisational buying behaviour in Cross River State- Nigeria. International Journal of Marketing Studies. 4(4), 74-82.

Esu, B. B, Arrey, V. M., Basil, G. and Eyo, E. E. (2010). Analysis of the economic impact of cultural festival: The case of Calabar Carnival, Nigeria. Tourisms Journal,6(2), 333-352.

E. T. Ebitu and Basil, G. (2010): Developing strategies for marketing financial products and services in Nigeria. Journal of Administrative Sciences, 1(1), 115-113.

Obo, E. B., Enuoh R. and Basil, G.(2009).The role of marketing management practices in the Nigerian business sector: A case of selected firms in Cross River State. Journal of Policy and Development Studies,(2), 50-54.

No Results for Research Works done

Showing All Conferences Attended

Marketing educators’ conference on “Marketing education and professionalism in Africa: The town and gown linkages” In University of Calabar, Calabar, Cross River State.
Repositioning Nigeria: application of marketing communication tools by political parties in campaign programme.
Start: Wednesday 4th November, 2015
End: Friday 6th November, 2015
International business and education conference program London, United Kingdom.
An appraisal of Nigeria’s micro, small and medium enterprises (MSMES): Growth, challenges and prospects.
Start: Sunday 7th June, 2015
End: Thursday 11th June, 2015
No Results for Grants/Awards Received