Ebitu, E. T., Kajang, J. L. and Basil, G. (2014). The impact of environmental public relations strategies in managing change for agricultural development in Nigeria. European Journal of Business and Management. 6(29), 90-98.
Basil, G., Etuk, E. J. and Ebitu, E. T,(2013).The marketing mix elements as determinants of consumer’s choice of made-in-Nigeria shoes in Cross River State. European Journal of Business and Management, 5(6), 141-147.
Basil, G. (2016). Unethical marketing practices by petroleum marketers in Nigeria. British Journal of Marketing Studies. 4(5), 37-50.
Basil, G., and Bassey, A. E. (2016).Repositioning Nigeria: Application of marketing communication tools by political parties in campaign programmes. International Journal of Management Science and Business Administration, 2(9), 20-28.
Basil, G., Ezekiel, M. S., Anyadighibe, J. and Johnson, E.(2014). An empirical study of the impact of non-store retailing on consumers’ satisfaction in Calabar metropolis, Nigeria. American International Journal of Contemporary Research. 4(12), 46-57.
Ebitu, E. T, Basil, G. and Ufot, J. A(2016).An appraisal of Nigeria’s micro, small and medium enterprises (MSMEs): Growth, challenges and prospects. International Journal of Small Business and Entrepreneurship Research 4(4), 1-15.
Ebitu, E. T., Eyo, E.E. and Basil, G. (2012). Price-quality dimensions of organisational buying behaviour in Cross River State- Nigeria. International Journal of Marketing Studies. 4(4), 74-82.
Esu, B. B, Arrey, V. M., Basil, G. and Eyo, E. E. (2010). Analysis of the economic impact of cultural festival: The case of Calabar Carnival, Nigeria. Tourisms Journal,6(2), 333-352.
E. T. Ebitu and Basil, G. (2010): Developing strategies for marketing financial products and services in Nigeria. Journal of Administrative Sciences, 1(1), 115-113.
Obo, E. B., Enuoh R. and Basil, G.(2009).The role of marketing management practices in the Nigerian business sector: A case of selected firms in Cross River State. Journal of Policy and Development Studies,(2), 50-54.
Showing All Conferences Attended
|Marketing educators’ conference on “Marketing education and professionalism in Africa: The town and gown linkages” In University of Calabar, Calabar, Cross River State. |
Repositioning Nigeria: application of marketing communication tools by political parties in campaign programme.
|Start: Wednesday 4th November, 2015|
End: Friday 6th November, 2015
| International business and education conference program London, United Kingdom. |
An appraisal of Nigeria’s micro, small and medium enterprises (MSMES): Growth, challenges and prospects.
|Start: Sunday 7th June, 2015|
End: Thursday 11th June, 2015